Training & Workshops

Creative Writing & Storytelling

Crafting meaning, shaping identity, and creating impact through words.

With a background in literature and narrative design, I lead workshops focused on creative writing, character development, and thematic storytelling. These sessions are designed for writers — whether beginners or experienced — to help them find their voice, organize their ideas (including using methods like the Hero’s Journey), and create emotionally powerful stories.

I’ve had the pleasure of working with youth, aspiring novelists, and content creators in supportive environments that nurture literary expression and original thinking.

Highlights:

• From Idea to Manuscript: a step-by-step writing journey

• Literary expression and personal voice

• Writing for cultural impact (bilingual contexts: Arabic/English)

• From ideation to publishing in Morocco

Entrepreneurship, Branding & AI-Powered Marketing

From vision to execution: building ideas, brands, and impact in a digital world.

With strong experience in business, communication, and content production, I offer practical training that supports entrepreneurs, creatives, and professionals in developing their projects — from the early concept stage to building a high-impact brand.

Special focus is given to modern marketing strategies, including the integration of artificial intelligence tools for market research, content creation, customer insights, and brand optimization. Participants learn how to create authentic and relevant personal brands in an increasingly saturated digital ecosystem.

Highlights:

• Entrepreneurial mindset and business model design

• Creating strong personal and business brand identities

• Content strategies to engage your audience

• Introduction to AI marketing tools (chatbots, content assistants, automation)

• Social media strategy & visual identity using Canva and design thinking

• Customer journey and community building

• Marketing psychology and behavioral targeting

• Real-world case studies from Moroccan entrepreneurs and creatives

• Project pitching and storytelling for investors or audiences

Whether you're launching your first brand or reinventing your current strategy, these sessions provide concrete skills, clear vision, and tools fit for the digital age.

Behavioral Science & Social Skills

Understanding people to lead with empathy and influence.

Grounded in behavioral science and psychology, I offer workshops focused on emotional intelligence, motivation, leadership, and interpersonal communication. These sessions blend academic research with real-world practices to help participants gain a deeper understanding of human behavior and team dynamics.

Highlights:

• Human-centered leadership

• Emotional resilience and decision-making

• Behavior change models

• Communication and influence within group settings

• Conflict resolution and personal development

Team Building & Cultural Intelligence

Building trust, collaboration, and inclusion.

Committed to values of community and engagement, I also design group training sessions for organizations, youth movements (such as الكشافة), and academic institutions. These workshops aim to foster a culture of cooperation, shared goals, and collective creativity — whether in the workplace or among future leaders.

Highlights:

• Interactive team-building workshops

• Intercultural understanding and collaboration

• Diversity and inclusion within the Moroccan context

• Leadership retreats and values-based strategic planning

Speaking Engagements & Public Panels

Sparking thought through dialogue.

I frequently speak at conferences, book festivals, and leadership panels. These engagements reflect my mission to share knowledge, transmit experiences, and inspire through meaningful conversation.

Topics I’ve spoken on:

• Youth empowerment through literature

• Innovation in cultural projects

• Mental health and emotional resilience

• Creative identity in a fast-changing world