My Projects
A Journey of Vision, Culture, and Impact
Throughout my career, I have founded and led several initiatives that reflect my passion for storytelling, talent development, and cultural empowerment. Each project has contributed in its own way to building creative communities, amplifying Moroccan and African voices, and fostering a future where literature, identity, and innovation intersect.
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Tafaseel is my newest venture—an innovative communication and design agency launched in 2025. Built with the aim of helping small and medium businesses tell their stories creatively, Tafaseel offers tailored services in brand strategy, social media, digital marketing, and visual storytelling. The agency merges artistic depth with marketing intelligence to empower brands in a visually driven world.
Founded in 2020, the Moroccan Writers Association is a cultural and literary organization that I continue to lead today. It serves as a platform for nurturing Moroccan writers, promoting Arabic and bilingual literature, and organizing literary salons, workshops, and national book initiatives. With a growing community of authors and readers, the association plays a vital role in shaping Morocco’s contemporary literary identity.
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"La Nukhba Al-Wataniya Lil Kuttab" (The National Elite Author) is a 2024 initiative that brings together Morocco’s most promising literary voices under one national banner. Created to elevate the status of authorship and literary excellence, this project provides structured mentorship, strategic exposure, and policy engagement for writers across the country. It also aligns closely with Morocco’s broader cultural development agenda.
Co-founded and co-directed by myself, REM Culinaire was a holding company launched in late 2023 with a mission to transform the culinary experience within corporate and educational environments. The company operated as both a restauration and traiteur service, providing high-quality meals and catering solutions tailored for businesses, schools, and institutions. By blending operational efficiency with gastronomic refinement, REM Culinaire delivered more than just food — it offered curated culinary moments that raised the standard of everyday dining. The venture operated actively until 2025, leaving a meaningful impact on food service culture.
